PROJECT
Graduate Recruitment Brand & Campaign
ROLE
Senior Graphic Designer · Brand & Campaign Designer
DELIVERABLES
Brand Identity · Logo Development · Campaign Design · Brand Guidelines · Advertising · Website Design · Social Media · Video & Motion · Event Collateral · Signage · Print & Digital
Learn Your Stripes was developed as a distinctive graduate recruitment brand designed to engage university students and position McGrathNicol within the competitive professional services graduate market. Chloe developed the campaign identity and visual system, including logo development and brand guidelines, before extending the concept across a comprehensive suite of recruitment communications.
Her work included national print and digital advertising featured in the Australian Financial Review and on the AFR website, alongside website design, video content, social media campaigns, flyers, event invitations, signage, photography treatments and supporting recruitment materials. The resulting campaign established a recognisable and adaptable identity that remained consistent across advertising, digital platforms, university events and candidate communications.
