PROJECT
Corporate Capabilities Brochure
ROLE
Senior Graphic Designer · Brand & Editorial Designer
DELIVERABLES
Publication Design · Brand Application · Concept Development · Information Design · Art Direction · Premium Print Production
Manage Complexity, Deliver Results was developed as a corporate capabilities brochure communicating McGrathNicol’s services, expertise and value proposition to clients and stakeholders. Chloe developed the creative direction to align with the refreshed digital identity she had established for the firm’s website, extending the visual language into a premium print format while introducing a more contemporary interpretation of the corporate brand.
She explored multiple creative concepts before developing the final tri-fold design, using considered typography, imagery, hierarchy and specialist print finishes to create a concise and sophisticated piece of communication. The finished brochure was produced for use across McGrathNicol’s Australian offices, including client-facing reception spaces, providing a consistent and polished introduction to the firm’s capabilities.
