CLIENT
Law Institute of Victoria
ROLE
Senior Graphic Designer · Event Brand & Campaign Designer
DELIVERABLES
Event Branding · Campaign Design · Advertising · Invitations & Programs · Presentation Design · Motion Graphics · Trophy Design · Print & Digital
During her time at the Law Institute of Victoria, Chloe developed the annual visual identity and supporting campaign for the Victorian Legal Awards, a major black-tie event recognising leading individuals and organisations within Victoria’s legal profession.
Each year required a distinctive creative direction that could be applied consistently across the full event experience, from promotional campaigns and attendee communications through to the awards ceremony itself. Chloe developed the branding and produced all supporting print and digital advertising, premium invitations and event programs, custom laser-engraved glass trophies and the complete on-stage visual presentation used to announce winners throughout the evening.
The awards were presented by high-profile Australian hosts, including Shane Jacobson and Dave Thornton, with Chloe also creating animated content for the digital lectern used by presenters on stage. The result was a cohesive visual experience spanning the complete lifecycle of the event, from nominations and registrations through to a professionally produced awards evening attended by hundreds of legal professionals.
