PROJECT
Annual Charity Golf Day
ROLE
Senior Graphic Designer · Event Brand & Campaign Designer
DELIVERABLES
Event Branding · Merchandise Design · Invitations · Digital Registration · Signage · Trophy Design · Event Collateral · Presentation Design · Print & Digital
Chloe led the creative development and production of branded communications and event collateral for McGrathNicol’s annual Red Dust charity golf days, which brought together corporate clients and high-profile Australian personalities to raise funds supporting health and education initiatives in remote Indigenous communities.
Working closely with event stakeholders, she developed a cohesive visual identity across the complete event experience, designing and coordinating custom merchandise including hats and polo shirts, along with trophies, signage, invitations, online registration materials, menus, bag tags, seating plans, table numbers and presentation assets. High-profile guests including Glenn Robbins, Andy Lee, Sam Pang and Mick Molloy participated in the events, wearing the custom merchandise and presenting Chloe’s trophy designs to recipients.
The result was a professionally branded event experience that maintained a consistent identity across digital communications, physical merchandise and the event environment while supporting the broader fundraising initiative.
