CLIENT
Law Institute of Victoria
ROLE
Design Manager · Event Brand & Campaign Designer
DELIVERABLES
Event Branding · Campaign Design · Advertising · Digital Registration · Participant Materials · Environmental Graphics · Event Signage · Print & Digital
As Design Manager at the Law Institute of Victoria, Chloe led the creative development and production of the visual identity and supporting communications for the annual Legal Fun Run, a large-scale industry event bringing together participants from law firms across Australia.
Chloe was responsible for the complete visual rollout, developing the event branding and promotional campaign alongside the practical design materials required for registration and delivery on the day. Her work included print and digital advertising, interactive online and printed registration materials, individually numbered participant bibs and extensive environmental signage positioned throughout the Melbourne CBD course, including fencing, directional and finish-line graphics.
The result was a cohesive event identity that carried consistently from the initial promotional campaign and registration experience through to the physical event environment.
