CLIENT
McGrathNicol
ROLE
Senior Graphic Designer · Campaign & Information Designer
DELIVERABLES
Publication Design · Campaign Design · Information Design · Data Visualisation · Website Design · Social Media · Video & Motion · Email Communications · Premium Print Production
Forecast 2024 presented McGrathNicol’s analysis of the projected performance, challenges and emerging trends affecting businesses across key Australian industries.
Chloe developed the creative direction and visual system for the report, translating detailed industry and financial insights into a sophisticated and accessible campaign across print and digital channels. At its centre was a premium printed publication incorporating specialist finishes, supported by a broader suite of communications including website design, social media content, video production and internal and external email campaigns.
Chloe was responsible for maintaining a consistent visual language across every touchpoint, creating a cohesive campaign that extended the report’s insights beyond the publication itself and provided a distinctive platform for McGrathNicol’s annual thought leadership.
