PROJECT
20th Anniversary Brand & National Campaign
ROLE
Senior Graphic Designer · Brand & Campaign Designer
DELIVERABLES
Anniversary Brand Identity · Campaign Design · Merchandise · Event Collateral · Email Design · Website Design & Wireframing · Video & Motion · Print & Digital
To mark McGrathNicol’s 20th anniversary, Chloe developed a dedicated anniversary identity and visual system designed to celebrate the firm’s history while remaining cohesive with its established corporate brand.
The identity was rolled out nationally across client and staff communications, digital channels, events and an extensive range of custom merchandise, including branded Frank Green drink bottles, Fressko reusable coffee cups, hoodies and umbrellas. Chloe also developed the creative materials supporting dozens of anniversary events held across bars and restaurants in Australian capital cities, alongside email campaigns, website wireframes, video content and launch communications.
The result was a cohesive national campaign that transformed a significant corporate milestone into a recognisable celebration across physical, digital and event touchpoints, creating a consistent experience for both employees and clients.
