CLIENT
McGrathNicol
ROLE
Senior Graphic Designer · Information Designer
DELIVERABLES
Publication Design · Information Design · Data Visualisation · Infographics · Campaign Design · Digital & Social Content · Print
The Working Capital Report provides analysis and comparison of working capital performance across key Australian industries, translating detailed financial findings into practical insights for business leaders and finance professionals.
Chloe was responsible for transforming complex financial data and industry analysis into a clear and engaging visual narrative, using considered editorial layouts, infographics and data visualisation to make the findings accessible and easy to navigate. She developed the creative direction and design across both print and digital applications, establishing a consistent visual language that could extend throughout the broader campaign.
As part of the concept development process, Chloe also explored a range of alternative creative directions and report covers before refining the selected approach, demonstrating the progression from initial concepts through to the final publication.
