PROJECT
Corporate Capabilities Brochure
ROLE
Senior Graphic Designer · Editorial & Information Designer
DELIVERABLES
Publication Design · Information Design · Brand Application · Art Direction · Print Production
Chloe designed this corporate capabilities brochure to communicate McGrathNicol’s diverse service offering, expertise and value proposition in a concise and visually engaging format.
The challenge was to bring together a broad range of complex professional services within a clear information hierarchy while maintaining the firm’s established corporate identity. Chloe developed a refined editorial approach using considered typography, imagery and structured layouts to make the content easy to navigate while presenting the firm with a polished and contemporary visual presence.
The finished publication was produced for prominent display in McGrathNicol’s reception areas across Australia, providing prospective clients and stakeholders with an accessible introduction to the firm and its capabilities.
