CLIENT
Law Institute of Victoria
ROLE
Design Manager · Brand & Campaign Designer
DELIVERABLES
Brand Identity · Logo Design · Campaign Design · Website Assets · Event Merchandise · Posters · Print & Digital
During her time at the Law Institute of Victoria, Chloe developed the logo and visual identity for Walk for Justice, an annual fundraising event supporting Justice Connect and its work providing free legal services to members of the community who may otherwise be unable to access legal assistance. Chloe created a distinctive and approachable event identity designed to raise awareness, encourage participation and remain consistent across both promotional communications and the physical event experience.
The brand was rolled out across the Law Institute of Victoria’s website and marketing channels, printed posters and custom T-shirts worn by participants at events in Melbourne and Geelong. The resulting identity provided a cohesive visual presence across digital, print and event touchpoints while supporting the legal profession’s participation in an important community fundraising initiative.
