PROJECT
Brand Identity & Communications
ROLE
Creative Director · Senior Graphic Designer
DELIVERABLES
Brand Identity · Logo Design · Website Design · Video & Motion · Investor Communications · Marketing Collateral
Through Clear Design Studio, Chloe developed the brand identity and visual communications for Wave Swell Energy, an Australian renewable energy company pioneering technology that converts ocean waves into clean, emission-free electricity.
Her work established a cohesive visual identity across the company’s logo, website, video content and supporting communications, including investor and marketing collateral used during the capital-raising process for its $12 million King Island project. The identity needed to communicate a highly technical technology in a way that was credible, accessible and engaging to investors, industry stakeholders and the broader public.
Chloe translated the company’s technology and clean-energy ambitions into a consistent visual system that could adapt across digital, print and video, supporting Wave Swell Energy as the project progressed from development to exporting electricity into the King Island grid in 2021. The technology and project subsequently received national exposure through ABC’s Catalyst and SBS World News.
