PROJECT
Leaders in Law Membership Campaign
ROLE
Design Manager · Brand & Campaign Designer
DELIVERABLES
Campaign Identity · Brand Development · Membership Communications · Direct Mail · Advertising · Digital Campaign · Print & Digital
Leaders in Law was developed as the creative platform for the Law Institute of Victoria’s annual membership renewal campaign, designed to reinforce the value of membership and engage legal professionals across Victoria. Chloe developed the campaign identity and visual direction, creating a flexible design system that could be applied consistently across an extensive suite of member communications.
The campaign extended across premium printed materials and direct mail delivered to members, alongside digital assets supporting the online renewal period. By establishing a cohesive visual language across physical and digital touchpoints, Chloe created a professional and recognisable annual campaign that supported one of the Law Institute of Victoria’s most important member engagement initiatives.
