PROJECT
FDetect Brand
ROLE
Creative Director
DELIVERABLES
Brand Identity · Logo Design · Campaign Design · Advertising · Print & Digital
Chloe developed a complete visual identity for FDetect, an internal cyber security initiative within McGrathNicol. The project included the creation of the logo and brand from the ground up, establishing a distinctive and contemporary identity centred around the tagline “Protect yourself from the unexpected.”
The brand was then extended across a range of applications, including event pull-up banners, animated videos, animated advertising and internal printed marketing materials, creating a consistent and recognisable presence across both digital and physical touch points.
